Zack & Lora

Selling

Your home deserves more than a form and six photos.

We make real estate media every week. When you list with us, all of it points at your house.

A bright living room with floor-to-ceiling windows onto a garden
Photo: Ashley Byrd · Unsplash License

The difference

Most listings are advertised. Yours gets an audience.

A typical listing goes on the MLS and waits for someone else’s buyer to find it. That works, eventually, but only the people searching that week ever see it.

We already have the audience. Every week The Dallas Diary reaches people deciding whether to move to North Dallas, so your home is in front of buyers before they set up a search alert.

Watch The Dallas Diary

Included with every listing

  • Professional photography
  • A cinematic listing film
  • Drone exterior and neighbourhood
  • Staging consultation
  • Floor plan and measurements
  • Distribution to our YouTube and Instagram audience
  • A dedicated transaction coordinator
  • Weekly showing and feedback reports
A stone estate home lit up at twilight
Photo: Daniel Barnes · Unsplash License

How it goes

First walkthrough to closing table.

  1. An honest number

    We show you what comparable homes actually closed at. A flattering price buys thirty days of silence and a price cut.

  2. Prep that pays for itself

    We walk the house and name the short list worth doing, and what to skip. Paint, light and decluttering almost always return their cost.

  3. Photos, film and staging

    We produce real estate media for a living, so your listing gets treated like a piece of content, not a form with six photos.

  4. Launch everywhere we reach

    The MLS is the floor. Your home also goes to our YouTube audience, our Instagram and our buyer list.

  5. Negotiate, then close

    We weigh offers on terms as well as price: financing, option period, closing date. Then our coordinator drives every deadline to the table.

Questions

What sellers ask us first.

Ask us something else
What does listing with you include?

Professional photography, a cinematic listing film, drone exterior, staging consultation, floor plan, weekly showing reports, and distribution to our YouTube and Instagram audience on top of the MLS. There is no à la carte menu and no upsell.

How do you price a home to sell?

Against what actually closed nearby in the last 90 days, adjusted for condition and lot, not against what neighbors are asking. A flattering number gets you thirty days of silence and a price cut. We show you the comparable sales and let the data make the argument.

Can we start with a call before committing to anything?

Yes, and that is how most of our clients start. A short conversation about where you are and what you are trying to do. No pressure and no pitch. If we are not the right fit, we will say so and point you to someone who is.

What would your home bring today?

We’ll put together an honest valuation from what’s actually closing near you. No obligation to list.

(817) 673-0085